Qualitative Content Analysis

Qualitative Content Analysis

ISTQL 2016 – Istanbul Quantitative Lectures Summer School

27 June – 2nd July 2016

Dr. Udo Kuckartz, Professor for Research Methodology

Department of Education, Philipps University, Marburg (Germany)


Overview of the Course

Qualitative Content Analysis is one of the most commonly used methods for analyzing qualitative data. The method is particularly interesting because it can be used for mixed methods research in order to combine qualitative and quantitative methods.

In this workshop, first the basics of qualitative content analysis will be discussed, carving out the main characteristics of this type of analysis. The focus of the workshop will be on the main methods of qualitative text analysis: thematic analysis and evaluative analysis. Dictionary-based methods of automatic content analysis will be integrated too. The workshop will also include hands-on parts particularly focusing thematic analysis and techniques of data display and visualizations; special attention will be given to the topic of preparing and presenting results. This workshop is based on the book Qualitative Text Analysis. A Guide to Methods, Practice and Using Software by Udo Kuckartz (2014: Sage Pub).

After attending this workshop, you will have good knowledge of qualitative content analysis, particularly of its two main methods. In addition, you will be able to use the methods appropriately and perform your own qualitative content analysis with the software MAXQDA.

Class Schedule

Course hours are 9 to 1 pm on all workshop days.

Monday June 27


Introduction to Qualitative and Quantitative Content Analysis

Lecture: The history of content analysis, basic terminology and  steps of the analysis process

Tuesday June 28


Thematic Qualitative Content Analysis: Categories, Deductive and Inductive Coding


Computer Practice

Wednesday June 29


Text Retrieval, Advanced Coding Activities and Evaluative Content Analysis


Computer Practice

Thursday June 30 Data Display, Visualizations and Mixed Methods Analysis


Computer Practice

Friday July 1 Dictionary-based  Quantitative Content Analysis


Computer Practice

Saturday July 2


Open Space: Questions all around the Method of Qualitative and Quantitative Content Analysis

Course Readings and Computer Tool


Main Source

Kuckartz, Udo (2014). Qualitative Text Analysis. Methods, Practice, Computer Assistance. London & Thousand Oaks: Sage Publications.

It is strongly recommended to read the main source for course preparation.

Other Sources

Schreier, M. (2012). Qualitative content analysis in practice. Los Angeles, London: Sage Publications.

Guetterman, T., Creswell, J. & Kuckartz, U. (2015). Using Joint Displays and MAXQDA Software to Represent the Results of Mixed Methods Research. In M. McCrudden, G. Schraw & S. Buckendahl (Eds.). Use of visual displays in Research and Testing: Coding, Interpreting and Reporting Data (S. 145-176). Charlotte, NC: Information Age Publishing.

There will be additional handouts for the course.

Computer Tool

The practice component of the course involves the trial version of MAXQDA 12 for Windows or Mac. It can be freely downloaded from


During the course students will receive a license code for three more months, so that they are able to work after the end of the summer school.